Web Optimisation and Analytics

In the next few blogs I will write about web Optimisation and Analytics. I have developed a 10 point plan that I believe makes good sense if you are setting up a web team to manage your e-commerce sites. My 10 step plan is:

1. Define KPIs & Objectives
2. How will these be measured?
3. Definition of Analytics for Retail
4. Definition of Optimisation for Retail
5. Daily activity
6. Reporting tools
7. Test and learn concept
8. Team structure
9. Responsibilities between Marketing & Retail
10. Ten Deadly Sins

Stay tuned for more!


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3 Responses to “Web Optimisation and Analytics”

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    Its not easy to monitor the response of your traffic, but analytics do help

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