What steps are required to set up a retail web team for a merchandise ecommerce site?

I manage a small merchandise business with $2m in turnover on a range of travel, mapping, motoring, publications and first aid kits products.  This is a complimentary business to the core business of subscriptions, insurance and travel.  The growth has been 30%+ year on year for the past three years in the bricks and motar businesses.  There have been attempts at online sales with a growth from $3k to $9k now being recorded.

My dilemma is that while my team are very good at off-line retailing, merchandising and sales we don’t have the capability online.  So I am keen to find out from others about how to successfully sell and manage ‘retail’ online and what are the key points that I should consider?

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3 Responses to “What steps are required to set up a retail web team for a merchandise ecommerce site?”

  1. News What steps are required to set up a retail web team for a merchandise ecommerce site? | Web 2.0 Designer Says:

    […] See the rest here: What steps are required to set up a retail web team for a merchandise ecommerce site? […]

  2. Charisse Says:

    Michael I don’t think the cross over is as big as you are anticipating.

    I think to start with you should focus on developing your team’s knowledge in the areas of usability, tracking/measurement and understanding their member base (needs, wants & desires).

    In time, the team will actually be able to make better informed decisions than they could in the offline world.

    And don’t forget it’s the perfect environment to test and learn across all elements of the shopping experience – offers, products, navigation, wording changes, design changes etc etc quickly and cost efficiently.

  3. Michael Kromwyk Says:

    Charisse would you agree that one of the key aspects of the role of Retail online is analytics and optimisation? Things that we already do off-line?

    I have read that optimisation is not best done on the run but reviewed on a monthly basis and then make changes.

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