Welcome – First Post

Welcome to my blog.  I am using this site to help me get an understanding on how to build a retail web management program to increase sales.  I am keen for any advice or assistance!! Please fill in my poll to get started.

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6 Responses to “Welcome – First Post”

  1. Mr WordPress Says:

    Hi, this is a comment.
    To delete a comment, just log in, and view the posts’ comments, there you will have the option to edit or delete them.

  2. Tom Says:

    Yes I believe you can. For merchandise ecomerce site, just like any relationship important to define the parameters and mutual objectives that will equate to a successful outcome for both parties!

    Take a look a the way successful organisations like ebay manage the online relationship with their customers and their community. There is gold plated examples of “how to do” for defining the role of the retail web team as one of the succesful pioneers of ecommerce!

  3. Michael Kromwyk Says:

    Tom can you replicate this online experience of one-to-one off line?

  4. Charisse Says:

    The most fulfiling relationships evolve over time.

    Like any friendship it takes hard work getting to know your new friend, starting out with a coffee or two before progressing to lunch, dinner and then a weekend away!

    I think that by respecting your customer, treating them as gold (not selling their personal information and not spamming them etc), offering them a relevant and valuable (to them) service with two way feedback, you will gradually build your desired relationship. They might even advocate you to others.

    Acquire – Particpate – Engage – Advocate

  5. Tom Says:

    Appologies for taking a while to blog back …. I agree with Charisse!

    In addition whilst it dcan be replicated it may not payoff with a decent ROI as offline communication is mush more exoensive and generally less timely … ie sending an email is a fraction of cost, more interactive can be rich media and much faster than a letter or even a fax!

  6. Neil Says:

    I only ever purchase online based on price… I don’t feel I’m engaging with the business, and certainly don’t feel there is a ‘relationship’ and absolutely no sense of loyalty created by this electronic channel.
    In building business opportunties from web based enquiries it would be advantageous if we could develop a process (that also builds and advantage or desire with the customer) for the customer to want to identify themselves – each time the visit the site, rather than just when they purchase. If done well (as some site currently do) it would provide us with more intelligence with respect to the individual customer and present us with the ability to offer aligned product offerings &/r services.

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